Artificial intelligence is transforming the real estate industry, providing agents with tools to market homes better, build their personal brand, and streamline transactions. In 2025, these cutting-edge tools are must-haves for agents looking to stay ahead of the competition. Here’s a look at 10 AI tools you can start using today, complete with practical applications and links to explore further.
1. ChatGPT by OpenAI
Website: OpenAI ChatGPT
What It Does:
ChatGPT is your go-to for creating engaging property descriptions, social media content, and client emails. It’s a versatile AI tool that helps save time while maintaining a professional tone.
Use Case:Generate polished property descriptions for MLS listings or Instagram captions that grab attention.Example: "This modern three-bedroom, two-bath home features a spacious open floor plan and a private backyard retreat, perfect for entertaining."
2. Canva
Website: Canva
What It Does:
Canva is an intuitive design platform that helps agents create professional-grade marketing materials such as social media posts, listing flyers, and branding kits.
Use Case:Design visually appealing Instagram reels, listing flyers, and even email templates. Canva’s AI-powered "Magic Design" tool can generate layouts based on property images.Explore more: Expand Your Online Real Estate Lead Sources.
3. Jasper AI
Website: Jasper AI
What It Does:
Jasper specializes in creating long-form content, like blog posts, newsletters, and ad copy. It’s ideal for real estate agents who want to boost their branding efforts.
Use Case:Write SEO-friendly blog posts about market trends or client guides. For example, "5 Steps to Selling Your Home Faster in 2025."
4. Homebot
Website: Homebot
What It Does:
Homebot keeps you connected to clients by offering personalized home valuation reports. It’s a fantastic way to maintain relationships with past clients and generate future leads.
Use Case:Send homeowners monthly updates on their property value, giving them insights into equity and refinancing opportunities.
5. Asteroom
Website: Asteroom
What It Does:
Asteroom makes it easy to create 3D virtual tours using just your smartphone and a rotator kit. These tours are excellent for marketing properties online.
Use Case:Provide out-of-town buyers with immersive 3D tours, increasing engagement and reducing unnecessary in-person showings.
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6. Pictory
Website: Pictory
What It Does:
Pictory uses AI to create professional marketing videos from text, images, or existing video clips. It’s ideal for agents looking to amplify their video marketing strategy.
Use Case:Create short property highlight videos for YouTube or Instagram that showcase your listings’ best features.
7. Descript
Website: Descript
What It Does:
Descript simplifies video and audio editing, allowing you to create polished virtual tours, market updates, or even podcasts with minimal effort.
Use Case:Edit video walkthroughs or create educational content for your clients about the buying and selling process.
8. RoomSketcher
Website: RoomSketcher
What It Does:
RoomSketcher lets agents create interactive 3D floor plans for listings, helping buyers visualize a property’s layout without being physically present.
Use Case:Upload dimensions to generate an interactive floor plan and share it with potential buyers.
9. BoomTown
Website: BoomTown
What It Does:
BoomTown is an AI-powered lead generation and CRM tool that helps agents manage leads and automate follow-ups.
Use Case:Track client activity, send automated emails, and turn leads into clients with streamlined communication.
10. Brokerkit
Website: Brokerkit
What It Does:
Brokerkit is an AI-powered platform designed for recruiting and retention. It’s perfect for team-building and managing referral networks.
Use Case:Recruit agents for your team or nurture relationships with referral partners for a steady lead pipeline.
Final Thoughts
Incorporating AI tools into your real estate business can transform the way you market homes, connect with clients, and manage transactions. Whether you're creating captivating virtual tours with Asteroom, sending personalized reports via Homebot, or automating your follow-ups with BoomTown, these tools are designed to save you time and make your business more efficient.
Which tool will you try first? Explore more ways to streamline your business in our blog on Expanding Your Online Real Estate Lead Sources.
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