Top Lead Market Sources for California Real Estate Teams

1 / Connekter

Overview: Connekter stands out in the digital real estate space for its innovative approach to lead generation. Utilizing cutting-edge digital marketing strategies, Connekter focuses on quality over quantity.

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Benefits for California Teams: Connekter's targeted approach is particularly effective in the diverse California market. By focusing on high-quality leads, teams can expect a higher conversion rate, making their efforts more efficient and cost-effective.

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Clients say: They focus on building their pipeline to taking consistent business throughout the year. They also have a lot of lead sources and seem to be the ones to take risks and try new things. For my business, Im am investing heavily.

2 / Zillow Flex

Overview: Flex is a program from Zillow Premier Agent built with a singular vision – partnering with the best agents in the business to increase transactions. Flex does this by providing connections and leads at no upfront cost, and routing them to the agents best positioned to convert them to home sales. In Flex, we are aligning the success of our business with yours – we only win when you win.

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Benefits for Teams: Zillow's extensive reach is its biggest advantage. California teams can tap into a large pool of potential clients, increasing their chances of finding the right match for their listings. The platform's user-friendly interface and comprehensive property listings make it a favorite among buyers and sellers.

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Clients say: We are a flex team where we pay Zillow at close and our conversion rate is around 8% right now (which is low).

3 / Grizzly Leads

Overview: Grizzly Leads specializes in real estate lead generation through digital marketing and SEO strategies. They focus on creating a strong online presence for agents and brokers.

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Benefits for Teams: For California real estate teams, Grizzly Leads offers a more hands-on approach to lead generation. Their expertise in SEO can help teams rank higher in search results, crucial for visibility in a competitive market like California.

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Clients say:  I dont care what anyone says. Grizzly Leads has been my best. I started from scratch this year. New city, new name (long story, escaped an abusive ex) and am at 17 closings this year. Mostly from these sources.

4 / Homes.com

Overview: Homes.com is a national real estate listing site that also offers lead generation services. It provides a platform for agents to list properties and connect with potential buyers.

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Benefits for Teams: Homes.com is known for its user-friendly interface and effective matching system. California teams can benefit from its nationwide reach, attracting out-of-state buyers interested in moving to California.

5 / Signmore

Overview: Signmore focuses on providing high-quality leads through its unique digital marketing strategies. They offer a range of services, including social media advertising and email marketing.

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Benefits for Teams: Signmore's tailored approach can be particularly effective for California teams targeting specific demographics or property types. Their expertise in social media marketing is a valuable asset in a state where digital presence is key.

6 / Catalyze

Overview: Catalyze uses AI technology to generate leads for real estate professionals. Their platform analyzes data to identify potential buyers and sellers.

Benefits for Teams: Catalyze's AI-driven approach offers California real estate teams a cutting-edge tool for lead generation. The ability to analyze large data sets can uncover hidden opportunities in the market.

7 / Brokerspot

Overview: Brokerspot.com is a platform designed specifically for real estate brokers, offering lead generation, marketing tools, and CRM integration.

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Benefits for Teams: For California teams, Brokerspot.com provides a comprehensive solution that goes beyond lead generation. Its CRM integration can help teams manage leads more effectively, crucial in a fast-paced market.

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Clients day: I use them. They are having a huge sale rn and I bought 2 more buyer zip codes.Im doubling down on buyers in this market. I really really think rates will continue to go down and all the buyers, "waiting for the rates to drop" will come out.

8 / Top Producer

Overview: Top Producer offers a suite of real estate marketing tools, including lead generation, CRM, and market insights.

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Benefits for Teams: California teams can leverage Top Producer's all-in-one platform to streamline their operations. The market insights feature is particularly useful for staying ahead in a competitive market.

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Clients say: Top Producer is hands down my top.  It's so dependent on your area and how many leads. If you enter your zip code into pricing it will give you the accurate number.

9 / Real Savvy

Overview: Real Savvy is known for its real estate IDX websites and CRM platform, which includes lead generation tools.

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Benefits for Teams: Real Savvy's integrated approach can help California teams build a strong online presence, essential for attracting tech-savvy clients in the state.

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Clients say: 

I just started with Real Savvy and already have my first listing agreement signed.

https://www.agentadvice.com/go/ realsavvy-bwb-rem/ Real Savvy is great and under rated. Im honestly surprised more people dont use them

10 / Real Geeks

Overview:

Real Geeks offers a comprehensive lead generation system, which includes a website builder, CRM, and various marketing tools, tailored for real estate professionals.

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Benefits for Teams:

Real Geeks' system is designed with efficiency in mind, making it a significant asset for teams in California aiming to enhance their lead generation and management. The integration of various tools in one platform aids in streamlining the lead generation process.

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Benefits for Individuals:

• Integrated IDX Websites: Offers IDX-enabled websites with essential tools like CTAs, blogging, and dynamic maps, seamlessly linked to the CRM.

• Efficient CRM: Features a user-friendly CRM with automated marketing tools and built-in communication functions.

• Lead Generation Tools: Includes valuable tools like property valuation for lead capture and AI-powered chatbots for engagement and qualification.

Cons:

• Website Customization: The website customization options might feel limited for those seeking more advanced features. Real Geeks offers customizable templates, but they might not meet the needs of agents looking for extensive personalization.

• Content Marketing Limitations: The blogging functions of Real Geeks may not be as robust as other dedicated content creation platforms.

Clients Say:

Clients appreciate the seamless integration of Real Geeks' tools, from website to CRM to marketing, and have found the platform beneficial for both new and experienced agents. New agents report receiving a steady flow of leads, while experienced realtors appreciate the comprehensive toolkit that supports all aspects of lead management and marketing.

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Real Geeks seems to be a well-rounded option for real estate professionals looking for an integrated system to manage and generate leads efficiently. However, it's important to consider the potential limitations in website customization and content marketing capabilities​

10 / Calltend

Overview:

Calltend is a service dedicated to enhancing lead response and engagement, offering quick and effective connections between real estate professionals and their leads.

Benefits for Teams:

For teams operating in the competitive California real estate market, Calltend's rapid response system is crucial. It ensures timely engagement with leads, potentially increasing the chances of successful transactions.

Benefits for Individuals:

• Data-Driven Conversion: Calltend's approach is designed to boost prospecting conversion and customer satisfaction.

• Qualified On-Demand Service: With over 30,000 Calltenders, the service provides instant, high-quality support.

Cons:

• Detailed information about potential cons is not provided in the available sources.

Clients Say:

Clients highlight Calltend's effectiveness in sourcing listing leads and appreciate the opportunity for quick consultations. They cater to a diverse clientele, including real estate brokerages, teams, and agents.

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Clients say:  Use CallTend for listing leads!!

If anvone wants to learn more about CallTend and how we source listing leads, feel free to find a quick 10 min time to chat! Our clients include real estate brokerages, teams, agents and even a couple of publicly traded RE tech companies.

11 / CINC

Overview

CINC is a comprehensive platform for real estate lead generation and management, designed to help agents and teams grow their business.

Benefits for Teams

• Comprehensive Toolkit: Offers website creation, MLS integration, CRM, and mobile app for efficient lead management.

• Efficient Lead Information Collection: Collects detailed customer data for personalized marketing strategies.

• Integration Capabilities: Seamlessly integrates with other popular real estate platforms for a unified workflow.

Benefits for Individuals

• Mobile Accessibility: The mobile app enables agents to manage leads and client information on the move.

• Demo Availability: Allows potential users to try the platform before committing financially.

Cons

• Learning Curve: Users may initially find it difficult to fully utilize all features.

• Website Ownership: The user doesn't own the website created through CINC; it's lost if the service is discontinued.

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Clients Say:

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Clients say: CINC and outreach to expired listings. I just started with CINC and have been really impressed.

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Clients say: CINC's platform has been transformative for my business. The ability to integrate MLS listings into my site and efficiently manage leads through their CRM has greatly improved my workflow